![]() It’s much simpler to export an already optimized GIF than it is to jump from tool to tool trying to figure out how to edit a GIF in post-production. These four GIF specs, and their customizable nature, are easy to fine-tune, especially if you go into the design process already familiar with the recommended guidelines on how to optimize a GIF. The best GIF size for each particular file you export can indeed vary, but the best GIF optimization practices will always be connected to the same four elements: ➜ Whether or not the GIF file size will negatively reflect on SEO, etc.Īs you can see, size matters most! And on that note, we need to: GIF Optimization ➜ How impactful the GIF size will be on page load speed ➜ The respective native resolution/quality settings of the network/platform in question ➜ The networks/platforms the GIF is going to play on ➜ Decide how much quality you’re willing to sacrifice in order to keep the GIF size manageable ![]() There are a few considerations to take into account: The intended use for your animated GIF plays a major role in how you tailor these practices. So, the best we can do is follow a set of GIF best practices, to the extent that they apply to each use case. There’s no default equalizer or one-size-fits-all solution for this dilemma. The conversation around how to create a GIF always boils down to the same keynote: the balancing act between exporting the smallest GIF file size with the “best you can work with” GIF quality. The same happens when you convert a video file to animated GIF. If the source image is a full color image, like a 24-bit PNG, the compression process behind GIF will cause loss of details, due to the quantization that comes with lossy compression. GIF uses lossless compression when the encoded image is fit for the GIF format, aka an image with an 8-bit color palette. Originally, the GIF format made lower-resolution still pictures easier to pass around, but the fact that it could also be used to create animated images was a game changer. gif image file extension was the first solution to allow compression of images with no data loss. CompuServe introduced the GIF in 1987, and computer scientist Tim Berners-Lee invented the World Wide Web in 1989. GIFs are very much a part of internet culture, but you might be surprised to find out that GIF (Graphics Interchange Format) predates the World Wide Web by 2 years. GIF Origin Storyīest practices, GIF-centered or not, need a bit of backstory so all the information easily snaps into place. Digital marketing tool suitable for use on social media, the company website, in email marketing, in prototyping platforms, or in “meme format” as a way to help humanize brands. ![]() Social tool to react/express emotions, either in the comment section of a viral tweet or in the private group chat of an instant messaging app.Ģ. ![]() Despite that, GIF has made a strong comeback, in part thanks to easily accessible third-party GIF integrations like Giphy and Tenor.ġ. As the web moved into its pursuit of minimalism in the early 2000’s, GIFs did get a bad rep, and were seen as juvenile and tacky in terms of web design. Now, don’t be mistaken – being a digital-elder does have its perks! One of the pillars that GIF’s longevity stands on is the close-to-universal support it has as a web image format. Read on to see how industry professionals are working with GIFs in 2022 – from GIF best practices, to tips on how to improve GIF quality! At the pace that graphic media is currently changing and cycling through trends, it’s impressive to see GIFs not only keep up, but over-deliver in usability, despite the performance concerns they raise. Believe it or not, GIF turned 35 this year! In the digital era, this is as close to “senior citizen” status as it gets. ![]()
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